Shirley Au
UX & UI Designer
Digital Products, Print Products
I have over 10 years of experience designing digital products across various sectors including retail, education, gaming, bank and digital advertisement business. Proficient in user-centered design processes, specializing in rapid prototyping, interaction design and final user interface visual design. Looking to excel in both analytical and creative thinking, and shape better user experience design.
Besides, I love watching movies, because through different movies, I get inspired, I get taken to different depths and angles from different directors' eyes. Movies give me room to explore.
Find my CV:
ShirleyAuShukChi_CV.pdf
My Expertises
Research
Uncover the project goals, explore a common understanding of the problems, users, business objectives, and determine the successful metrics.
user journey
Understand user needs and goals, define the value proposition and evaluate problems users may face when using your service or product.
product roadmap
Shape the product vision, identify high-level initiatives that match both user and business goal, seek cross-functional input from project managers, engineering and executive team to ensure a feasible implementation plan.
user-centered Design & USability Test
Visualise the solution by building prototype that can be tested with existing or potential users. Also, do quality assurance of final products and collect users' comments to refine the design in next iterations.